Context

Georgia Street Media partnered with Science World to produce a holiday campaign supporting their Giving Tuesday initiative, designed to inspire donations, memberships, and visits through a unified message of curiosity and discovery. Built around the idea “Light Up Their World,” the campaign connects moments of wonder with Science World’s broader mission, capturing how experiences can spark curiosity and create lasting impact across their community.

Approach

The creative focused on capturing genuine moments of excitement and discovery, reflecting the experience of visiting Science World as a family. Using light as a unifying visual theme, the piece was designed to mirror the emotional shift from curiosity to understanding, where moments of engagement feel both personal and shared. Working with actors cast through Division 73, we created a series of controlled but natural-feeling interactions that allowed the tone to remain authentic while supporting the campaign message.

Execution

The campaign was filmed over a single evening inside Science World, requiring multiple setups across different areas of the space within a tightly scheduled window.Careful planning allowed the team to capture a range of moments and environments efficiently, balancing performance, lighting, and movement to reflect the full experience of a visit. The final deliverables included a 15-second broadcast spot, supported by additional assets for digital and out-of-home placements, forming a cohesive campaign across multiple channels.

Our role in the work