Foundry
Promotional Campaign
In the fall of 2024, Georgia Street Media proudly partnered with Foundry BC - a provincial network of integrated youth services - to develop a series of videos & photos aimed at raising awareness of Foundry's vital services and reinforcing the message that young people don't need to be in crisis to seek support.
Throughout the creative process, GSM and Foundry collaborated with youth and their caregivers to gather feedback. This collaborative approach allowed us to refine our concepts and ensure they would resonate with our target audience of male-identifying youth.
The campaign included a 60-second hero spot, a 30-second version, and three 15-second cutdowns tailored for social media platforms, effectively broadening Foundry's reach.
Thanks to Foundry's dedicated efforts, the campaign has been widely amplified by allied organizations, featured on a Canadian Men's Health Foundation podcast, and has received over 2 million impressions on TikTok!
A huge thank you to everyone who made this campaign a reality:
Our role in this work
Clayton Goodfellow
Producer & Director
Jordan Lee
DoP, Editor & Colourist
