Context

Georgia Street Media was brought in to execute a campaign for Mobi by Shaw Go, designed to encourage Vancouver residents to rediscover the city through its bike share program. The campaign highlights the ease and spontaneity of moving through Vancouver by bike, connecting everyday moments across the city through a series of real locations and experiences.

Approach

Working from the established campaign direction, we focused on translating the concept into a fluid, location-driven piece that moved seamlessly from one moment to the next. The approach prioritized pacing, movement, and real environments, using a sequence of locations and transitions to reinforce the sense of spontaneity and accessibility at the heart of the campaign.

Execution

The production was filmed across multiple locations throughout Vancouver, including Kitsilano, Chinatown, Granville Island, and the Stanley Park seawall. Coordinating a multi-location shoot across the city required careful planning to maintain continuity while capturing a wide range of environments and moments. The final piece brings these locations together into a cohesive sequence that reflects both the energy of the campaign and the versatility of the Mobi service.

Our role in the work